It’s that time of year again, everyone’s feeling guilt ridden about over indulging during the festive period. The gym is suddenly packed to the rafters and there’s a queue to use the equipment, how annoying.
So what better way to beat the January gym over load than to get out there in world and do a event for charity! It could even be a brilliant New Year’s resolution. With so many worthy causes out there, there’s an event for everyone. The most popular events of course are running, cycling, trekking, swimming and adrenalin challenges.
Events like these are an amazing way of getting yourself in shape but also can raise a lot for your charity of choice. Most events have a small entrance fee but for that you get expert training advice, training schedules with help and support along the way, as well as t-shirts and other goodies.
Here’s some great ways to get involved and beat the Christmas bulge –
Happy New Year from NTT!!
Looking back over the last year we have really started to see how powerful social media can be. The ‘selfie’ trend really dominated social media campaigns this year with a great response from the public but is it taking over?
Well no….apparently not, perhaps surprisingly to some direct mail is continuing to out preform newer methods, like email and text to donate. It seems that the latest trends are pushing towards going paper free but in reality direct mail is still bringing home the bacon. The reason that direct mail is still top dog is partly because of the audience it appeals to.
The average responder to direct mail is women in their mid 60s. This group of donors continue to be the biggest source of income for a lot of charities. The tools that we already have are tried and tested fundraising methods and they really do work. So although expanding into other channels of fundraising is a natural way of growing as a charity, it’s important not to get swept up in the thrill of the new and forget what we already know as fundraisers.
The international animal welfare charity, Four Paws, have launched a campaign aimed at the British designer brand Burberry. The social media campaign has gathered a great following so far. The campaign is represented by a fox cub named Kimi, who is currently living on a fur farm in Finland. Find out more info here and sign the petition to help end animal suffering for the sake of fashion.
I was in London last weekend and stumbled across the most amazing art installation – ‘Blood Swept Lands and Seas of Red’ at the Tower of London. The ceramic artist Paul Cummings and his team have been hand making 888,246 ceramic poppies across the summer. Each poppy represents a British military fatality during the war. The installation is finishing on November the 11th, so if you are in the capital at some point check it out.
More info here – https://poppies.hrp.org.uk/about-the-installation/#section–video
This year is really whizzing on by now and I can’t believe it’s the 1st of October already. So to mark the occasion I thought I would share something positive and inspirational. Some of you may already know that it is ‘Breast Cancer Awareness Month’ – ‘an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.’ – Wiki.
If you want to get involved and raise some awareness there are plenty of things going on this month. Check out http://www.breastcancercare.org.uk/ for more information 🙂